Cable Based Television †Retaining Customers

Cable Based Television – Retaining Customers The industry of communications has grown exponentially during the past years allowing cable and satellite television companies to capture a large piece of the market. According to the National Cable & Telecommunications Association cable television was introduced since the late 1940’s in the USA while satellite TV was introduced in the early 90’s. According to the Television Bureau of Advertising (tvb.org) Cable television has lost significantly part of its market share to the newly introduced Satellite TV providers. According to research by Nielsen Company reported by tvb.org in February of 1999 the percentage of TV per household receiving cable television was at 70% while 9.1% came from any form of Satellite receivers while in July of 2009 only 62.2 % belonged to cable transmission while 28.6% to satellite receivers. This data is somehow alarming to cable companies all around. Even though they still remain as a top provider they have lost a significantly share of the market over a rather short period of time. This calls for action from the cable companies to analyze and evaluate new strategies to retain customers and eventually gain back the customers lost. This situation might change depending on the providers of the services, also affecting other things such as quality of the service, installation processes, prices and even customer services. While Satellite providers started appealing to a higher income percentage of the population now they are working their way down the income latter to appeal with better prices and bundles. The present marketing plan aims to draw a clear strategy that will start locally in the area of Tampa and surrounding cities. If the implementation is effective then it shall be replicated to all the other states and cities were the company in question, Bright house Networks, works as a Cable provider. Having in mind that cable is something that people can definitely live without, it is a harder task to preserve the nee d especially during rough times as perceived by the public in general. With the introduction of technology the addition of internet service provider to the cable companies has been a very smart way to create an increased need for the services and the effect of this shall be explored within the marketing plan, including the differences between the different services offered by the satellite TV and Cable TV providers which are often a deal breaker when deciding to stay or change companies. Company Overview Bright house Networks is a cable provider company established in 1994, it was merged with Warner Cable and other local cable providers to form the new company with new goals in mind and definitely different managerial styles. According to Bright House Networks, LLC Company Profile on Yahoo Finance it has over 2 million subscribers in the areas of Alabama, California, Florida, Indiana, and Michigan. Recently, Bright House Networks ranked highest in customer satisfaction for the fourt h year in a row by J.D. Power and Associates for Home Phone and for the delivery of High Speed Internet in the South Region. (Brighthouse.com/company overview) The company has a very important presence in Tampa and surrounding cities. It is the main cable provider in the area offering also other services such as high speed internet and telephone services which they cater to both households and business alike.

Select ONE Retailer of Your Choice Essay Example | Topics and Well Written Essays - 4000 words

Select ONE Retailer of Your Choice - Essay Example If the global sales and domestic market share of the company is taken into account then it is found that the company is the largest British retailer by far. The profit of the company exceeded ?2 billion for the year 2008 and it is believed that the profit will be much higher in the year 2009. The company mainly focuses upon food and drink but it has also started dealing in clothes, financial services, internet services etc. â€Å"Tesco started life in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr. Cohen recorded a profit of ?1 from total sales of ?4 on his first day.† (A History of Tesco) The brand Tesco first appeared in the year 1924 when Jack Cohen supposedly bought a tea shipment from Mr. T. E Stockwell. The year 1929 marked the opening of a store in North London and the company rapidly developed from there on. The head quarters of the company was first established in North London in the 1930s. In the year 1932 the compan y became a private limited company, another feather in the cap of Tesco. Expansion of the Company The expansion of the company traces back to the year 1950 when the company quickly bought rival shops so as to expand and compete with other Giants. In another endeavor to do so, the company bought as many as 70 William stores and an unprecedented 200 Harrow stores. 1960s saw a revolution in the supermarket trend, the stores started selling more products in larger shops and Tesco was quick to capitalize on the very same opportunity. In the year 1961, the Guinness book of records acknowledged that Tesco was the largest store in the whole of Europe and more growth followed as the company opened another Superstore in Sussex. â€Å"Supermarkets once and for all changed the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also making other products available to its customers.† (A History of Tesco) The company recorded annual sale of ?1bn in the year 1979 and the sales doubled by the year 1982. The year 1987 was historical for the company as the company completed a successful takeover of their supermarket rivals Hillards for a whopping ?220m. The term superstore was an alien term but Tesco was the first company to introduce this term, the term referred to two aspects of the company, namely the size of their store and secondly the vast choice of inexpensive food and other items to choose from. The appearance of the stores mattered a lot and in order to ensure that the stores looked great, the company spent massive amount in order to put some daylight between their competitors. The company also took into account the parking space for the customers and ensured that their customers were provided with enough space and a wide range of products to choose from. The company was the first to install enhanced lightning and also widened its aisles. The company extensi vely worked on providing its customers with fresh food items to choose from. The company stopped depending on the manufacturers by opening a centralized warehouse to cater to the demands of its various stores spread across the whole of Europe. The company teamed up with Marks & Spencer to establish stores in all major cities, in an attempt to do so the company established a 65,000 square foot superstore which was

History of Measurment Essay Example | Topics and Well Written Essays - 750 words

History of Measurment - Essay Example The Egyptians were not able to monopolize the measuring system. The Babylonians also devised measures stemming from a cubit, though 6 mm longer than that of the Egyptians. This cubit was then divided into 30 kus, roughly equal to a digit. The earliest known decimal system is the Harappan system; from 2500 B.C. to 1700 B.C. Evidence suggests that they had two different series of weights. One system was based on a measurement of the Indus inch (1.32 modern inches). Since their system was based on base-10, ten Indus inches equaled 13.2 inches, the measure of a foot. The other scale was discovered in the form of a bronze rod with markings of 0.367 in. 100 units of that would be 36.7 inches, approximately the length of a stride. Measurements of the Harappan ruins show that they used these measurements extremely accurately. European systems of measurement were based on the Roman system. The Romans, in turn, borrowed their measurements from the Greeks, who had based it on the Babylonians and the Egyptians. Their base unit was the breadth of a finger. Unlike the other cultures, they only had three widely used units of measurement: the finger, the foot and the Greek cubit. The Greeks also standardized weight by stabilizing the size of containers to weigh goods and by creating a standard set of measures. The Romans changed the Greek system slightly, by creating the pace, equal to five feet. Thousand paces was a Roman mile, extraordinarily close to the modern British mile. It was in 1672, that Sir Isaac Newton actually made a vital discovery about the "Newton Rings" which actually used light to measure distances. Neither he nor the world at large understood the great implications of it, and today "interferometry" as it is called helps measure precise distances to within millionths of an inch or a millimeter. The French, on the other hand, used a bewildering array of measures. Standardization was a big problem since no one could come to an agreement. As late as 1788 Arthur Young wrote in "Travels during the years 1787, 1788, 1789" published in 1793, "In France the infinite perplexity of the measures exceeds all comprehension. They differ not only in every province, but also in every district and almost every town". The English though tried to standardize as early as in the 13th century, by England issuing a royal ordinance "Assize of Weights and Measures" to bring some unity. Wren had proposed a new system based on the yard defined as the length of a pendulum beating at the rate of one second in the Tower of London. Britain and Scotland uniting ensured a better prevalence for the system but it was hard when each province wanted its own system followed. In 1824, the English Parliament legalized the yard that was first proposed in 1760. In 1870 the French in Paris convened an International Conference with the aim of improving international scientific cooperation by having the metric system as the worldwide standard. This resulted in seventeen nations signing up and later a few more nations joining in and kind of standardized the metric system. US though were influenced by the colonists who brought with various measurements from their places of origin and for a long time it was an array of measurements. In 1821 John Quincy Adam for the first person to propose to the